Big Data Strategy of IBM

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Case Details:

Case Code : ITSY076
Case Length : 18 Pages
Period : 2010-2013
Organization: IBM
Pub Date : 2014
Teaching Note : Not Available
Industry : Information Technology streaming services
Countries : US; Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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About IBM

IBM was a technology and consulting corporation headquartered in Armonk, New York, US. It manufactured computer hardware and software and offered infrastructure, hosting, and consulting services for products ranging from mainframe computers to nanotechnology. Founded in 1911 as the Computing Tabulating Recording Company (CTR), IBM was the result of a merger of three companies namely the Tabulating Machine Company (founded in 1889), the International Time Recording Company (founded in 1889), and the Computing Scale Company (founded in 1885).

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However, the name IBM was adopted only in 1924. After that, the company went on to become the 19th largest firm in terms of revenue in the fortune rankings of 2012. For the year ended December 31, 2012, the company had revenues of US$ 104.5 billion along with an operating income of US$ 21.90 billion and net income of US$ 17.60 billion (Refer to Exhibit III for IBM’s Financial Data).

Further, it ranked 1st and 5th on Fortune’s Company for Leaders and Most Admired Company lists respectively. It was also recognized as the no. 1 Green Company worldwide by Newsweek for 2011-2012. As of 2013, the company had 12 research laboratories worldwide – Almaden, Austin, Australia, Brazil, China, Dublin, Israel, India, Tokyo, Watson (New York), Zurich, and Nairobi – with Watson as its research headquarters.

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